Top Digital Marketing Tips for 2025: 4 Ways to Get Ahead

Amid social media bans, the increased prevalence of AI, and lawsuits stacking up against some major digital marketing platforms (we see you, Google), digital marketing continues to present new challenges to brands.

The question is… what can we do about it? What are the top digital marketing tips for 2025? Luckily, the marketing world is buzzing with key marketing tactics you should incorporate into your digital marketing strategy. These aren’t new strategies, but are reminders to continually refresh your marketing and adjust to the changes that impact your brand.

Why Digital Marketing?

If the digital world is getting so difficult to maneuver, should we still bother with digital marketing?

The short answer: Yes, we absolutely should!

Consumers are still spending a lot of time on the internet, averaging nearly 7 hours daily with an average of 2 hours and 24 minutes spent on social media alone in 2024 (Exploding Topics).

Between numerous social media platforms, search engines, YouTube, and almost any website you visit, there are many ways to put your ad in front of the right people.

There is a lot to keep up with, but you don’t want to let your digital marketing strategy become stagnant.

Here are our top digital marketing tips for 2025.

4 Top Digital Marketing Tips for 2025

1. Diversify Your Marketing Platforms

Originally from Miguel de Cervantes’s novel Don Quixote, the phrase “don’t put all your eggs in one basket” is very timely advice for digital marketers.

Marketing professionals have always cautioned against focusing on too few marketing tactics and platforms, but we see more and more marketing articles pushing for platform diversification every year.

Why should you diversify your digital marketing channels?

• You don’t own the data on any platform.
• The platforms can change the rules any time they want.
• If consumers aren’t in just ONE place… your ads shouldn’t be either.

How is this playing out? For one, TikTok influencers are switching platforms so they aren’t reliant on just one for income—and the brands who use influencer marketing are following them (eMarketer).

Plus, Google has been a huge marketing platform for so many, offering search, display, and video ads. However, marketers have been recommending everything from adding or switching to Bing Ads to “building a world” so consumers have numerous ways to encounter and engage with your brand (Search Engine Land).

Whether your digital marketing is focused on a particular social media platform, CTV/OTT ads, search ads, or any other tactic, your results will fall short if you don’t diversify.

2. Just Keep Optimizing

Digital marketing isn’t something you can simply “set and forget.” When we see changes in campaigns (positive or negative), we need to dig into the analytics and search for trends to figure out what is happening so we can either replicate it or prevent it from happening again.

For example, in a paid search campaign, we might need to:

• Add new keywords because the search trends have changed
• Add negative keywords because the platform has started showing our ads to the wrong people
• Increase the budget for a season or as more competitors have entered the market
• Change campaign settings or add new data because of a platform update
• Test new contextual audiences in our targeting that were added to the platform

Of course, these optimizations take time and expertise. You need to be familiar with the top digital marketing tips for 2025 and beyond. One key advantage of working with a team of experts as your outsourced marketing department is that we keep up with the ins and outs of optimizing your ads so you don’t have to.

3. Your Creative Matters

With an increasing number of AI and DIY creative tools available, ad creative tends to get backburnered. This is detrimental to your brand and your sales. In fact, data reveals that marketers and media agencies tend to underestimate creative’s impact on sales by as much as 30% (Westwood One & Advertiser Perceptions).

If you haven’t guessed from our agency’s name, we understand the power of creative in any brand, marketing strategy, and campaign.

Here is a taste of what high-quality creative can do for you: 

• Offer a competitive edge, helping your organization stand out in the clutter
• Promote brand recognition
• Grab attention and increase engagement
• Elicit an emotional response from your audience (and that’s what they’ll remember)

We don’t just pull our creative out of a hat either (although our Creative team truly is magical). Instead, we:

• Use brand strategy as the foundation for creative
• Use data to craft messaging and visuals specific to how, where, and when content is digested
• Gather different perspectives and experiences from our team to inform the creative
• … and more.

4. Create a Full Customer Journey

When creating your marketing strategy and ad campaigns, remember how important it is to reach people where they are with the right message at the right time. Do this by crafting each stage of the customer journey.   

While digital marketing is changing, there are still ways that we can gather data and personalize the journey a consumer will take with your brand (without invading people’s privacy). Then, they’ll see ads with the right message at the right time, and you’ll be guiding them to the next step to visit your website, sign up for your email list, purchase, and more.

When you do this, you’ll build a relationship that leads people from their first touch point to becoming loyal customers and brand ambassadors.

Partner with the Experts 

Want help navigating the changing digital marketing landscape? We’re here to help! Our team of experts are ready to serve as your outsourced marketing team or an extension of your internal team.

Get in touch to schedule a free 30-minute strategy call today.