SOMOS

A multi-cultural healthcare initiative designed to inspire Chinese and Latino immigrants in New York City to seek the medical care they need for themselves and their families.

Bringing a New York City -funded healthcare initiative down to the neighborhood level created a more intimate connection with the audience. Making healthcare an attainable and trustworthy part of their community circle was key to the campaign success. A finely tuned, well-orchestrated and negotiated media plan included out of home, print, digital, social, posters, subway car and radio running in dense Chinese and Latino neighborhoods.