Another great post from well known social media strategist Chris Brogan today on who we should "be" as companies when we are working to develop a social media presence and connect with our audience (or potential audience).  I found it very thought provoking. 

At Creative Noggin, we're pretty much of the mindset that it definitely depends on your business.  What are your needs, issues and goals?  And most importantly, what does your consumer need from you?  There is research and digging to be done first to answer this question before determining who you should "be" as well as what your key message and where you should position yourself.

Click here to check out Chris' post.