WORK

Pre-K 4 SA

OVERVIEW

A city-funded initiative with a mission to change the future of San Antonio’s workforce and poverty levels in one generation through high-quality preschool.

Pre-K 4 SA is now seen as the city’s expert in early childhood education, effecting positive change throughout San Antonio, thanks to a strategic and comprehensive marketing approach. Conveying the four critical pillars of the program to three bilingual audiences (families, community members and civic leaders) called for an intricate and consistent messaging strategy. The final grade? A+ according to voters. The program was re-authorized in 2020 for another eight years!

WHAT OUR CLIENT SAYS

Have you ever worked with a friend who makes the work not just more fun but exponentially better? That’s what it is like to work with the Creative Noggin team. The agency promises a seamless working relationship where it is hard to distinguish the client team from the agency team. -AND, they deliver. For close to 10 years and across multiple organizations I have worked with Creative Noggin. From the launching of new world-class destinations, to brand creation, multimillion dollar multi-cultural campaigns and the development of touchpoint strategies to include owned and earned channels that powerfully move the needle, Creative Noggin has been my go to partner when I am under pressure to deliver with excellence. Not once have they failed to improve my work and make me a star, all while delivering results that exceed expectation. The cherry on top is they do all this with a transparent billing process that helps me control budgets and keeps awkward billing conversations from every having to be a part of our work together. I love working with a team that makes it about the “work” and not about egos or billable hours. This is the definitions of partnership.

PAUL CHAPMAN | Chief Marketing & Communications Officer