As organizations evolve, there may come a time to revisit how well their branding reflects their past, present, and future.
Since 1999, respected equipment manufacturer representative Premier (formerly Premier Marketing Group) has provided tailored services to Northern California commercial kitchens. Premier boasts the largest variety of top-of-the-line food service equipment, and is known by their restaurateur clients for their expertise and quality of service.
Over recent years, the company’s branding had become outdated and no longer reflected its identity, reputation, and objectives. In particular, Premier’s branding needed to align with its emphasis on innovation. This emphasis was strengthened by the upcoming release of its interactive test kitchen Trellis, where Premier would aid chefs and restauranteurs with kitchen design, menu development, and other areas of food service.
Ready to embrace their bold vision for the future, Premier’s team reached out to Creative Noggin.
The Deliverables
Creative Noggin first executed an in-depth discovery phase. Our team then crafted brand assets that would serve as the foundation for Premier’s modernized brand. These included:
- Brand Platform
- Visual Identity (logo, typography, colors, patterns, and imagery) for both Premier and Trellis
- Style Guide
- Business cards
- Customizable slideshow templates for presentations
- A launch letter to help Premier’s team announce and celebrate their rebrand
The Results
“The team at Creative Noggin took the time to get a deep understanding of our industry and our need to differentiate ourselves within the market. They were able to deliver on a new brand that sets us apart from our competitors and prepares us for future growth opportunities. We couldn’t be happier with the results!”
– Kristy Garcia, Marketing Manager at Premier
We were thrilled to help Premier build a new brand—one that is unique to them and their ambitious vision. Is your brand next? Let’s talk.
