Jackie McGinnis

Holiday Season PPC Strategies: How to Maximize Your Results

I don’t need to tell you that the holiday season is busy. Between holiday planning and celebrations, new campaigns, and planning for the next year, Q4 can be a lot of fun, but it can also be hectic. Marketing in the online world is no different. Digital marketers know to adjust their usual advertising strategies […]

How to Automate Lead Generation for Your Business 

Are you ready to scale up your marketing and get more leads in less time? Implement marketing automation into your digital strategy. 

5 Digital Strategies for a Post-Cookie World

Though the final sunset date has been pushed back multiple times, Google is phasing out third-party cookies in late 2024. The big questions marketers have been asking since the news was first announced in 2019 are, “what exactly is changing,” and, more importantly, “what do we do about it?” 

The BIGGEST Factor in Digital Marketing Success

With more people in the world spending more time in our daily lives online – both personally and professionally – it’s no wonder that digital marketing is growing too. Businesses are vying for ad space across the web, wondering where it’s best to invest their marketing dollars. While Americans spend an average of eight and […]