How to Maximize a Small Marketing Budget: 7 Cost-Effective Tactics
How can you keep your business afloat and even thrive during a downturn or recession? As someone who built a successful marketing agency in 2008, I’m happy to share the tried-and-true tips I’ve used for my business and my clients’ businesses.
Marketing During an Election Year: What You Need to Know
After over two decades of marketing and advertising experience (including leading a full-service agency), I have helped my fair share of organizations navigate the tricky footing of trying to market their organization during an election year. The 2024 election cycle is shaping up to be a landmark year in terms of political advertising spend. Marketers […]
A Guide to Diversity in Marketing
In recent years, we’ve seen a growing emphasis on diversity, equity and inclusion (DEI) in marketing. As a passionate marketer with over two decades of experience and being the CEO of a mission-driven marketing and advertising agency, I’m thrilled by this news. Our world, nations and communities are extremely diverse, and marketing teams are increasingly […]
7 Strategies for Marketing in a Downturn: How to Thrive, Not Simply Survive
How can you keep your business afloat and even thrive during a downturn or recession? As someone who built a successful marketing agency in 2008, I’m happy to share the tried-and-true tips I’ve used for my business and my clients’ businesses.
How a Small Texas Town Became “The New Aspen” Using Strategic Tourism Marketing
In my nearly 20 years of running my full-service marketing and branding agency Creative Noggin, I have often been asked which clients or projects stand out. Without fail, this question brings to mind the travel and tourism marketing program we put together for Fredericksburg, Texas—a destination we rebranded and marketed for over 14 years through […]
On Joy, Hope, and the Year Ahead
Giving back is one of our greatest passions at Creative Noggin. For the 2023 holiday season, we gave back to both our clients and communities to spread joy and hope far and wide.
5 Uncommon Questions You Should Ask Your Marketing Agency
After 20+ years in the agency world, there are five uncommon questions that I think people should be asking. These questions are less commonly asked but are extremely illuminating of what you can expect in working with the agency.
Now Hiring: Social Media Specialist
Well, you may have found the next step in your career. Creative Noggin is an award-winning branding and marketing agency that has long embraced the fact that employees working from home are more focused, productive and most of all, happy.
How I broke into the advertising industry. How you can, too.
This podcast offers some sound advice for anyone looking to launch a long and steady career in advertising— and how to end up in the role most suited to you and your skills.
Now Hiring: Account Executive
Are you a strategic marketer who has loved working from home? Well, you may have found the next step in your career. Creative Noggin is an award-winning branding and marketing agency that has long embraced the fact that employees working from home are more focused, productive and most of all, happy.