Five Things Every Press Release Should Have
In my last article, I talked about how a press release is merely a tool to get coverage, and how much of PR involves getting media people interested in reading a press release. But you do want to make sure that the press release gets read and has everything it needs in it. Here are […]
The 5 ways that Facebook has turned YOU into a marketer
With more than 1.3 billion users, there’s no wonder that Facebook has changed the way we view the world. Â But have you ever considered the idea that Facebook has turned you into a marketer? Keenly managing your Facebook brand? “A marketer of what?” you might ask. That’s easy. Of yourself! Here are the five ways […]
Why Isn’t My Press Release Getting Me Press? I Sent It Everywhere!
So, you’ve written a press release that you’re proud of – it tells your story, it reads well, and everything’s spelled correctly. You send it out to media, expecting them to call you once they’ve had a chance to read it, and recognize how they must cover your news – and yet that call doesn’t […]
ALS Ice Bucket Challenge–“Clicktivism” or the smartest viral media campaign ever?!
If you are on Facebook you may have noticed that your Newsfeed, as of late, has been taken over by videos of friends getting a bucket of ice dumped on their heads–all in the name of charity. One smart cookie of a charity, the ALS Association, as far as Creative Noggin is concerned. A recent […]
The Voice of Value. Production Value Explored.
The most common question when producing a broadcast commercial or video is “Why does it cost so much?” Even as an executive producer and production company owner, it’s tough to answer because it goes hand-in-hand with an understanding of what a client’s desires are in the way of purpose, worth and importance for their product. Have […]
Everything you need to know about branding, you can learn from the Spurs.
To say that they made our city proud once again just doesn’t seem to do the Spurs’ latest Championship run justice. The truth is, it’s not just that they won their fifth NBA title, or that they’ve made the post season for the last 17 years. Although we delight in their winning, our love affair with the Spurs […]
Is Pay-For-Play Editorial the New Reality? Publications May Say No–But Advertisers Are Seeing Yes On the Horizon.
Once upon a time, to choose a field of journalism was a career decision to bring enlightenment to the public. No matter the cost, journalists sought the truth. Â They worked hard to build credible sources and they protected those sources. And truth trumped money, every time. The goal at the end of the day was […]
Don’t Shoot Your Brand In the Foot
So, my 12 year-old son, AJ, has become involved in shooting sports, specifically “3-Gun”, where he uses a rifle, shotgun and pistol on a timed course. As he just finished his first “real” competition this weekend with over 400 competitors (mostly men), I found myself thinking about those who are extremely nervous around guns – […]
Ross Burtwell Wrote the Book on Texas Hill Country Cuisine
We’re so proud to have been a part of helping our client, Chef Ross Burtwell of The Cabernet Grill, publish his first cookbook: Texas Hill Country Cuisine: Flavors from The Cabernet Grill, Texas Wine Country Restaurant. Creative Noggin was tapped by Burtwell in 2013 to oversee the design layout and publishing of the book. His amazing […]
Brands Evolve From Token Diversity to Embrace the Changing Demographic of American Families
It’s about time! Honey Maid is the latest, since Cheerios and Coke blazed the trail over this past year, on prime time with commercials that feature an honest portrayal of what is becoming the true traditional make-up of the American family. The commercial shows gay, minority and tattooed families as the featured individuals collectively enjoying their products. […]
