Don’t Shoot Your Brand In the Foot
So, my 12 year-old son, AJ, has become involved in shooting sports, specifically “3-Gun”, where he uses a rifle, shotgun and pistol on a timed course. As he just finished his first “real” competition this weekend with over 400 competitors (mostly men), I found myself thinking about those who are extremely nervous around guns – […]
Ross Burtwell Wrote the Book on Texas Hill Country Cuisine
We’re so proud to have been a part of helping our client, Chef Ross Burtwell of The Cabernet Grill, publish his first cookbook: Texas Hill Country Cuisine: Flavors from The Cabernet Grill, Texas Wine Country Restaurant. Creative Noggin was tapped by Burtwell in 2013 to oversee the design layout and publishing of the book. His amazing […]
Brands Evolve From Token Diversity to Embrace the Changing Demographic of American Families
It’s about time! Honey Maid is the latest, since Cheerios and Coke blazed the trail over this past year, on prime time with commercials that feature an honest portrayal of what is becoming the true traditional make-up of the American family. The commercial shows gay, minority and tattooed families as the featured individuals collectively enjoying their products. […]
Creative Noggin is in Communication Arts!
A few months back, Trish and I were contacted by a writer, Stephanie Orma, who was working on an article for Communication Arts on virtual agencies. She asked if she could interview us and, of course, we said yes. We were excited to get her Tweet last week that the article had come out in the […]
Patagonia Proves Creative Brand Advertising Does Work!
Who says advertising doesn’t work? Patagonia, maker of high-end outdoors apparel, has proven that a creative campaign can work wonders. (And that the wonders of reverse psychology still work!) After launching a campaign last year, which ran for nine months, pleading with consumers to “Buy Less” their sales actually increased by one-third and they saw […]
Is it advertising? Or an invasion? You be the judge.
Smartphone users in for a new treat. Several gas station chains in Florida are testing an antennae called iSign that can detect smartphones within a certain perimeter of their stores and send targeted offerings to hopefully draw them to the store. If successful in Florida, they could roll it out nationwide. Baylor University is testing […]
New Logo or Not to New Logo–THAT is the Question
I was reading the following article about all of the new logos that were premiered by major brands this past year and it gave me great pause to ponder why many companies are so itching to change, or “evolve” their logo. We have a number of clients who approach us each year and, as part […]
Merry Christmas from Creative Noggin!
Are you a fake Barbara Walters? Or a real Oprah Winfrey?
Ok, so I admit I’m a big Oprah fan. I don’t have 8×10 glossy photos of her around my house or anything but I do like her overall purpose of teaching and learning. After all, I AM in her target market– female, age 0-100. I happened to catch one of her “Master Classics” shows the […]
Creative Noggin, VMFoundry and Fredericksburg Convention and Visitor Bureau Launch New Website
We’ve joked about handing out cigars after this project! Few projects require the stamina and scope to make you feel like a proud mom when it’s all done. After an amazing team effort by VMFoundry in Austin, the Fredericksburg Convention and Visitor Bureau and Creative Noggin, we are proud to announce the launch of the […]