Do Consumers Have to Like you to be Successful? Ask Walmart!
I find it interesting that Walmart has finally begun to attempt (through much marketing and PR expense) to elevate their brand beyond their platform of being the king of low prices. Yes, everyone has always known that Walmart had (or at least claimed to have) the lowest prices in town. But the word also got […]
Creative Noggin Rebrands Nix Health After 80 Years
We were very excited this fall to launch the new brand for our client, the Nix Health Care System. It’s very rare that we get the chance to do a total brand makeover for a client, from head to toe. But this was one of those very rare opportunities. John Streiby, Nix Health CEO, was […]
Do you have a “Creative Noggin”?
OK , so I promise this is not a blog-writing cop-out. I just simply happened upon this article today and was jumping up in my cushioned ergonomic chair saying “YES! YES!” My whole life people have always been telling me “You’re so creative.” But it’s also a compliment I subconsciously tend to brush off — […]
The Power of TV Advertising
A client sent me this funny video, which was a nice way to start the day. But more than that, it made me think about the current state of TV advertising. Clients have asked me many times recently, “Is traditional media dying? Will social media and the internet cause a steady decline in traditional advertising […]
Is it time to mobilize?
Thirty-eight percent of American mobile phone users — 120 million people — access the web via their mobile device; fewer than 30 million are iPhones or Android phones. (Mobile Access 2010 Pew Internet and American Life Project) and according to a research report by Morgan Stanley, mobile web usage will exceed all other web usage […]
Facebook Privacy Violation: How far is too far?
Facebook came under fire this week for violating privacy policies where they were revealing your name, the names of your Facebook friends, and potentially tracking the websites you visit online to some advertisers. We’ve all seen the ads on Facebook; mine are all about healthy eating, baby products and sometimes I even get advertising professional […]
What is Twitter actually worth? A billion? Nada?
I read an interesting article from Mark Evans pondering what Twitter is actually worth. Considering that Twitter has yet failed to make any money, it’s an intriguing question and I’ll be eager to see the outcome. Some have pondered that the company could be worth a billion + based upon its network of over 125 […]
Wanna go into advertising? Become a writer.
Hindsight is 20/20, right? Seems more than once in the past few years, I have found myself grumbling that I wish I had just become a writer instead of an art director. “They have it SOOO easy” I’d say to myself, as I dig through color chip books and paper sample books while on hold […]
The logo change heard around the world… and back again
Last week, Gap unveiled their new logo after ditching their iconic blue box logo that represented their brand for over 20 years. Of course, as you’ve heard by now, this logo change came with much criticism from consumers, brand enthusiasts, advertisers, creative’s, you name it… someone had something to say about it. So much so […]
Yahoo Seeks to Regain Search Market Share from Google
And the war is on! After years of losing incremental search market share to the ever predominant Google , Yahoo is looking to regain some ground. While Google has won internet searchers with its clean and simplified interface, Yahoo has reinvented their search results hoping to differentiate themselves from Google. Their new interface gives users […]
