Your brand is the heart of your organization—its most valuable asset. Whether you need a new brand, you’re considering a rebrand or seeking ongoing branding guidance to steward your brand, choosing the right agency is crucial. It’s hard to know how to select the very best branding agency to work with to ensure the future success of your organization.
We’re Creative Noggin, a branding, marketing, and advertising agency with offices in Sacramento, CA and San Antonio, TX. Our team of branding experts have put together some things to consider while making this key decision.
Your brand is who you are.
Branding isn’t simply a logo or a font. It’s also not a method of attracting customers. Instead, your brand is your organization’s entire persona. It is who you are and what a customer feels when they interact with you. The visual representation and messaging should evoke that feeling and provoke a meaningful connection. As a leading branding agency, an important part of our work is creating an emotional experience that resonates with your audience.
A Unique Approach: Real Branding™
Your audience members are bombarded with marketing messages day in and day out. A key strategy to gain first-time and repeat customers is to create and present an authentic brand to your target markets.
This means not simply rebranding for the sake of rebranding, or creating a new brand centered around what you think your audience might find attractive or convincing.
Instead, we dig deep to understand:
- What can you promise—and deliver upon—that no other organization can?
- What is the personality of your brand?
- What does your audience value?
Then, we craft a brand 100% tailored to your unique identity. Because effective branding is never one-size-fits-all.
Our team is passionate about getting to know your organization to ensure that every design, concept, and campaign truly represents your brand. Get in touch with us to learn more.
Our Approach: “The Definition of Partnership”
Whether working with our clients on a project or ongoing basis, we are all about serving as a seamless extension of their team. We often function as our client’s outsourced marketing department. This enables our client to leverage the know-how of an entire team of experts, often for the same cost as one or two individual marketing hires. Then, we create authentic, evocative branding that makes a difference at their organization.
But don’t just take our word for it. Here’s what a branding client of ours said about working with our team:
“Have you ever worked with a friend who makes the work not just more fun but exponentially better? That’s what it is like to work with the Creative Noggin team. The agency promises a seamless working relationship where it is hard to distinguish the client team from the agency team. AND, they deliver. For close to 10 years and across multiple organizations I have worked with Creative Noggin. From the launching of new world-class destinations, to brand creation, multimillion-dollar multi-cultural campaigns, and the development of touchpoint strategies to include owned and earned channels that powerfully move the needle, Creative Noggin has been my go-to partner when I am under pressure to deliver with excellence. Not once have they failed to improve my work and make me a star, all while delivering results that exceed expectation. The cherry on top is they do all this with a transparent billing process that helps me control budgets and keeps awkward billing conversations from ever having to be a part of our work together. I love working with a team that makes it about the “work” and not about egos or billable hours. This is the definition of partnership.“
– Paul Chapman, Chief Marketing & Communications Officer at Pre-K 4 SA
One Seasoned Team
In many other agencies, it’s common for the A-team to show up at the pitch, only to hand your project over to a junior team later—a tactic often called the “bait-and-switch.”
At Creative Noggin, what you see is what you get. The experienced team that meets with you from the start is the same team dedicated to your project, ensuring consistency and high-quality work throughout the entire process.
Serving Clients Across Industries
Creative Noggin serves U.S. clients in a wide variety of industries, including:
- Healthcare
- Real estate and property development
- Professional services
- Travel and tourism (attractions, lodging and destination marketing)
- Nonprofits and government agencies
- … and more.
Our clients all have two things in common: 1) They’re passionate about what they do, and 2) They are ready to level up their marketing.
Interested in leveling up your marketing with the help of a top branding agency? Request a free 30-minute strategy call now. We’ll follow up with you promptly.
Case Study: Rebranding Premier
Among our recent branding clients is respected equipment manufacturer representative Premier (formerly Premier Marketing Group), which provides tailored services to Northern California commercial kitchens. Their team reached out to us because they were ready to update their marketing to reflect their bold vision for the company’s future.
After an in-depth discovery phase, we provided Premier with a fresh:
- Brand Platform
- Visual Identity (logo, typography, colors, patterns, and imagery) for both Premier and Trellis
- Style Guide
- Business card design
- Customizable slideshow templates for presentations
- Launch letter to help Premier’s team announce and celebrate their rebrand
Here’s what our client said about our work:
“The team at Creative Noggin took the time to get a deep understanding of our industry and our need to differentiate ourselves within the market. They were able to deliver on a new brand that sets us apart from our competitors and prepares us for future growth opportunities. We couldn’t be happier with the results!” – Kristy Garcia, Marketing Manager at Premier
Who is Creative Noggin?
We’re a woman-led team of experienced, passionate marketers who “get it.” From strategy to branding to media buying to digital marketing and beyond, we’re proud to serve as our clients’ marketing dream team since 2001. We are fully remote and most of our team is located in and around Sacramento, California and San Antonio, Texas.
Have you debated whether to hire an agency or simply hire more marketers in-house? We can serve as an extension of your existing marketing department, whether you have an internal team of 1 or 100. By partnering with Creative Noggin, you’ll gain access to:
- A fractional team of experienced marketers
- An outsourced marketing department or seamless extension of your marketing team
- A top branding marketing agency with a proven track record of taking businesses to new heights
