Your brand is the core of everything you do.
Only entrust it with experts.
Developing and stewarding authentic brands is Creative Noggin’s specialty and passion. We dig deep to understand what drives and differentiates you using our Real Branding™ process.
Then, we bring your authentic brand to life and help you share it with the world.
Clients whose brands we have stewarded.
With over 20 years of experience guiding small and large brands alike, our team is the go-to choice when our clients need branding support.
We have the expertise and a proven process to ensure your brand will resonate with and evoke an emotional connection with your audiences.
We’ve developed new brands. Reimagined old brands. And stewarded many well established brands.
Our branding services include:
Market Research
U.S. companies spend hundreds of billions of dollars on advertising each year. Without a deep understanding of audiences’ thoughts and behaviors, these funds are often wasted. Our in-depth market research helps you ensure that your campaigns resonate with your audiences. They can also establish benchmarks and show how your marketing awareness and perceptions evolve over time.
Our market research services include:
Brand Platform Development
Your Brand Platform is the foundation for a consistent, well-differentiated brand. It defines the core essence of your brand that must shine through consistently in your marketing efforts. We’ll craft your comprehensive Brand Platform as part of our Real Branding™ methodology.
Your Brand Platform will establish your:
Naming Strategies
What’s in a name? As your audience’s very first introduction to your brand, a well-crafted name is everything. Your name impacts your brand’s memorability, differentiation, and emotional appeal. If you’re seeking the perfect name for your company, product, or service, we can help you discover it.
Our naming process includes:
*We do not provide trademark registration services or intellectual property guidance. If you seek to register your name and/or creative assets, we recommend legal counsel.
Visual Identity
Your visual identity consists of all the visible elements of your brand. It communicates your identity and values. The right visual identity resonates with your target audience and is true to your brand in the modern day—not just your brand ten years ago.
Does your current visual identity meet these essential requirements? If not, we’ll refresh, expand upon, or completely recreate your brand’s visual identity to make certain it reflects who you are and resonates with your markets.
Your visual identity will include:
Brand Standards & Style Guides
After we unearth your authentic brand, how will you maintain and protect it? This is where Brand Standards and Style Guides come in. These outline your brand platform and visual guidelines, ensuring your future marketing efforts remain on-brand.
Brand Standards and Style Guides are customized to the needs of the client but will typically include:
Nowadays, some companies choose to work with one agency for creative, and another for media buying, and another for social media... the list goes on.
Most of our clients have gained a more holistic and effective strategy by leveraging one agency for all of their marketing. That way, all the parts and pieces of their marketing program work seamlessly together.
As a truly one-stop shop, we do it all.
We handle:
We’ll relentlessly pursue your goals from all angles as one aligned agency.
Creative Noggin is women-owned and women-led and our powerhouse team is on a mission to empower and impact as many women as possible.
We are also incredibly tuned in to the power of women consumers. Did you know that women’s spending power is around $31 trillion? That’s more than all of India and China combined. Over 80% of purchase decisions are made or influenced by women. Yet only 35% of creative advertising directors in the U.S. are women. And the majority of brands balance their media and advertising emphasis equally between men and women.
Is your brand optimizing your marketing strategy to capitalize on the influence of women? We can help.
Book a Strategy Call to learn how.
We’ll discuss your organization, our strengths and together determine whether we could be a great fit.
Creative Noggin is a full-service branding, marketing and advertising agency. Founded in 2001, our headquarters are located in San Antonio, Texas. In 2022, we opened our West Coast office in Sacramento, California. We serve clients in Texas, California, nationwide and internationally. Our team members are located in both San Antonio and Sacramento, as well as across the United States.
We are experienced with and ready to serve all types of organizations, including:
