We've joked about handing out cigars after this project! Few projects require the stamina and scope to make you feel like a proud mom when it's all done. After an amazing team effort by VMFoundry in Austin, the Fredericksburg Convention and Visitor Bureau and Creative Noggin, we are proud to announce the launch of the […]
Last week, Gap unveiled their new logo after ditching their iconic blue box logo that represented their brand for over 20 years. Of course, as you’ve heard by now, this logo change came with much criticism from consumers, brand enthusiasts, advertisers, creative’s, you name it… someone had something to say about it. So much so […]
Creative Noggin is proud to have been the San Antonio advertising agency selected to help promote and support the first annual Mums and Mimosas event, benefiting Good Samaritan Community Services. In support of the life-changing work of Good Samaritan Community Services, Mums & Mimosas is scheduled for October 2nd at the San Antonio Country Club. […]
Sorry all of you out there who are seeking relief from monthly irritability. This post is about the printing industry standard color palatte, otherwise known as PMS. First things first, PMS stands for Pantone Matching System. (But that's a mouthful, so hence the acronym.) I'm sure there isn't anyone out there that hasn't at one point stood […]
I was helping my husband create a business card recently and because I'm so freaking busy, he insisted on doing it by himself. He was struggling trying to do it on his own like a toddler refusing mommy's help in making his first peanut butter and jelly sandwich. It was agonizing watching him trying to […]
At a meeting the other day, Tracy and I were asked a question we had never really been asked before. "So, when can we stop 'branding'?" the client asked. This particular client had really stepped out of its comfort zone and ramped up branding efforts in order to make its public persona match the incredible […]
Have you ever wondered about the power of typos and why, in the grand scheme of things, there is this power given to such a minute oversight? We've all had those times when we're reading an article, a book, a brochure or a resumé and we come across a typo. This little tiny alphabetical mishap […]
I have that picture in my mind of the ape evolving into the human, and it has made me think about my time as an art director. When I first got into this business, I would sit in a room with a writer and have fun—think of ideas, write headlines, draw pictures.....invent FIRE (figuratively speaking)!!! […]
There are so many businesses that start out on a shoestring and have to cut corners, understandably. But if you're starting a new business, make it a priority to hire an experienced designer to create your logo for you. Require that they create a VECTOR based logo. If they don't know what that means, then […]
