Branding

New logo for Premier after the rebrand
Creative Noggin
May 26, 2023
Over recent years, the company’s branding had become outdated and no longer reflected its identity, reputation, and objectives. In particular, Premier’s branding needed to align with its emphasis on innovation. [...]
Creative Noggin
February 16, 2023

When it comes to marketing, advertising, and branding, competition is fierce. Nowhere is this more true than in California, the world’s fifth-largest economy. As a trusted Sacramento branding agency, let’s explore what to look for in an agency and why local brands partner with Creative Noggin. Your brand is who [...]

Inflation & Branding
Tina Mailhot-Roberge
February 1, 2023
These are strange times for many businesses contending with the repercussions of a post-pandemic world, including consumer behavior shifts and the economic impacts of rising inflation. [...]
Man Yells for Attention
Trish McCabe Rawls
December 3, 2021

We know how wildly demanding presentations can be, inside the Advertising industry and across all communication fields. Presentations might be our equivalent of “the big game,” and it’s time we treat it as such. Whether it be a new business pitch or your regular quarterly client review, these moments give [...]

Advertising Fatigue
Trish McCabe Rawls
June 17, 2021
If you've ever been scrolling through your social media feed and thought "I'm so sick of seeing those ads from X company!" then you are suffering from advertising fatigue. [...]
Tracy Marlowe
March 16, 2021
When building a brand, authenticity is key. When you think of your ideal customers, why is it that THEY use your brand? Why are they loyal? [...]