In my nearly 20 years of running my full-service marketing and branding agency Creative Noggin, I have often been asked which clients or projects stand out. Without fail, this question brings to mind the travel and tourism marketing program we put together for Fredericksburg, Texas—a destination we rebranded and marketed for over 14 years through […]
Over recent years, the company’s branding had become outdated and no longer reflected its identity, reputation, and objectives. In particular, Premier’s branding needed to align with its emphasis on innovation.
