Digital Marketing

Jackie McGinnis
September 23, 2024

I don’t need to tell you that the holiday season is busy. Between holiday planning and celebrations, new campaigns, and planning for the next year, Q4 can be a lot of fun, but it can also be hectic. Marketing in the online world is no different. Digital marketers know to [...]

3 Ways Organic and Paid Content Work Together to Drive Results
Creative Noggin
April 19, 2024

This was co-written by Director of Digital Services Jackie McGinnis and Content Specialist Kelly Giese. There are so many unique types of content that can make up a customer journey, including organic and paid content. We in the digital realm often hear different forms of these two questions from our [...]

5 Ways to Increase Instagram Engagement
Kelly Giese
December 18, 2023
In Instagram’s fiercely competitive landscape, how can you get your audience to start interacting? Here are 5 tips to start implementing now—no boosting ($) required. [...]
What Content Marketers Can Learn from the Explosive Success of Crumbl Cookies
Kelly Giese
August 3, 2023
Crumbl’s social media following is large and fanatical. But what is it about Crumbl’s social media presence that makes it so magnetic? Let’s explore four key lessons to learn from Crumbl’s wildly successful content. [...]
Automating Lead Generation
Jackie McGinnis
July 19, 2023
Are you ready to scale up your marketing and get more leads in less time? Implement marketing automation into your digital strategy. [...]
Kelly Giese
May 26, 2023
The dawn of widespread marketing AI is here, and some creatives are asking: Is this the end of human-driven content marketing roles? Is NOTHING sacred? We at Creative Noggin have some thoughts. [...]
Post-Cookie Marketing
Jackie McGinnis
February 23, 2023
Though the final sunset date has been pushed back multiple times, Google is phasing out third-party cookies in late 2024. The big questions marketers have been asking since the news was first announced in 2019 are, “what exactly is changing,” and, more importantly, “what do we do about it?” [...]
Inflation & Branding
Tina Mailhot-Roberge
February 1, 2023
These are strange times for many businesses contending with the repercussions of a post-pandemic world, including consumer behavior shifts and the economic impacts of rising inflation. [...]
Biggest Factor Digital Marketing Success
Jackie McGinnis
January 20, 2022

With more people in the world spending more time in our daily lives online – both personally and professionally – it’s no wonder that digital marketing is growing too. Businesses are vying for ad space across the web, wondering where it’s best to invest their marketing dollars. While Americans spend [...]

Advertising Fatigue
Trish McCabe Rawls
June 17, 2021
If you've ever been scrolling through your social media feed and thought "I'm so sick of seeing those ads from X company!" then you are suffering from advertising fatigue. [...]