Digital Marketing

Holiday Season PPC Strategies: How to Maximize Your Results

Jackie McGinnis  |  September 23, 2024
I don’t need to tell you that the holiday season is busy. Between holiday planning and celebrations, new campaigns, and planning for the next year, Q4 can be a lot of fun, but it can also be hectic. Marketing in the online world is no different. Digital marketers know to adjust their usual advertising strategies […]
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3 Ways Organic and Paid Content Work Together to Drive Results

Creative Noggin  |  April 19, 2024
This was co-written by Director of Digital Services Jackie McGinnis and Content Specialist Kelly Giese. There are so many unique types of content that can make up a customer journey, including organic and paid content. We in the digital realm often hear different forms of these two questions from our clients: There is a lot […]
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5 Ways to Increase Instagram Engagement 

Kelly Giese  |  December 18, 2023
In Instagram’s fiercely competitive landscape, how can you get your audience to start interacting? Here are 5 tips to start implementing now—no boosting ($) required.
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What Content Marketers Can Learn from the Explosive Success of Crumbl Cookies

Kelly Giese  |  August 3, 2023
Crumbl’s social media following is large and fanatical. But what is it about Crumbl’s social media presence that makes it so magnetic? Let’s explore four key lessons to learn from Crumbl’s wildly successful content.
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How to Automate Lead Generation for Your Business 

Jackie McGinnis  |  July 19, 2023
Are you ready to scale up your marketing and get more leads in less time? Implement marketing automation into your digital strategy. 
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Marketing AI is Here. Are Content Writers Doomed? 

Kelly Giese  |  May 26, 2023
The dawn of widespread marketing AI is here, and some creatives are asking: Is this the end of human-driven content marketing roles? Is NOTHING sacred? We at Creative Noggin have some thoughts.
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5 Digital Strategies for a Post-Cookie World

Jackie McGinnis  |  February 23, 2023
Though the final sunset date has been pushed back multiple times, Google is phasing out third-party cookies in late 2024. The big questions marketers have been asking since the news was first announced in 2019 are, “what exactly is changing,” and, more importantly, “what do we do about it?” 
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How does inflation affect your marketing efforts?

Tina Mailhot-Roberge  |  February 1, 2023
These are strange times for many businesses contending with the repercussions of a post-pandemic world, including consumer behavior shifts and the economic impacts of rising inflation.
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The BIGGEST Factor in Digital Marketing Success

Jackie McGinnis  |  January 20, 2022
With more people in the world spending more time in our daily lives online – both personally and professionally – it’s no wonder that digital marketing is growing too. Businesses are vying for ad space across the web, wondering where it’s best to invest their marketing dollars. While Americans spend an average of eight and […]
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Advertising fatigue? What is it and is your brand suffering from it?

Trish McCabe Rawls  |  June 17, 2021
If you've ever been scrolling through your social media feed and thought "I'm so sick of seeing those ads from X company!" then you are suffering from advertising fatigue.
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