Marketing

Man Yells for Attention
Trish McCabe Rawls
December 3, 2021

We know how wildly demanding presentations can be, inside the Advertising industry and across all communication fields. Presentations might be our equivalent of “the big game,” and it’s time we treat it as such. Whether it be a new business pitch or your regular quarterly client review, these moments give [...]

Podcast
Tracy Marlowe
June 23, 2021
This podcast offers some sound advice for anyone looking to launch a long and steady career in advertising— and how to end up in the role most suited to you and your skills. [...]
Advertising Fatigue
Trish McCabe Rawls
June 17, 2021
If you've ever been scrolling through your social media feed and thought "I'm so sick of seeing those ads from X company!" then you are suffering from advertising fatigue. [...]
Get Comfortable in Front of a Camera
Trish McCabe Rawls
May 12, 2021
If you’re not using video to promote your business at this point, you are living under a rock. (Sorry. That’s me being perfectly blunt, but you have got to start weaving video into your marketing strategy.) [...]
Tracy Marlowe
April 29, 2021
Content, content, content. Everybody is all abuzz about how important writing strong website content is these days. And let’s face it. They are right. [...]
Improving Google Ranking
Nicole Lariosa
February 19, 2021
Improving your Google ranking is often a holistic approach that involves making adjustments, monitoring, tweaking, and optimizing over time to find just the right balance that allows you to start moving up the rankings. [...]
Trish McCabe Rawls
July 28, 2020
This is often one of the most misunderstood roles in a marketing agency. Which is why most companies find themselves asking "Do I really need a Media Planner?" So first, let me explain the role of the Media Planner. [...]
Trish McCabe Rawls
July 15, 2020
What do logo colors and your brain have in common? A LOT. [...]
Trish McCabe Rawls
July 8, 2020
Handling negative comments on your business's social media posts takes some patience and objectivity. It helps to remember these simple tips. [...]
Creative Noggin
May 8, 2020

Weeks ago when everything went south, many small businesses had to reduce expenses.  This may have meant letting go of whoever was maintaining your social media presence. If you are feeling like a deer in the headlights, you’re not alone. In an effort to help those less social-media-savvy, our Senior [...]