Marketing

Tracy Marlowe
October 6, 2014

Creative Noggin was honored to help our client, Hill Country-based GVTC Communications, launch their GVTC GigaRegion September 29, 2014. It’s not often that a small, rural communications co-operative is able to go head-to-head with behemoths like Google, AT&T and Time Warner–and win. But that’s exactly what GVTC did when they [...]

Tracy Marlowe
September 26, 2014

The more time you spend online, more specifically on Facebook, the more it gets to know you and your likes, dislikes, habits, etc. It’s like a friendship that’s growing over time. And as Facebook gets to know you better, it takes what it learns about you and uses it to [...]

Tracy Marlowe
September 16, 2014

My mother was big on teaching empathy as a way to nurture compassion for and a deeper understanding of other individuals. As a marketing strategist, I’ve realized how great of a lesson learning to empathize has been. Being able to imagine yourself in someone else’s place, whether that someone is [...]

Tracy Marlowe
September 4, 2014

With more than 1.3 billion users, there’s no wonder that Facebook has changed the way we view the world. But have you ever considered the idea that Facebook has turned you into a marketer? Keenly managing your Facebook brand? “A marketer of what?” you might ask. That’s easy. Of yourself! [...]

Tracy Marlowe
August 28, 2014

So, you’ve written a press release that you’re proud of – it tells your story, it reads well, and everything’s spelled correctly. You send it out to media, expecting them to call you once they’ve had a chance to read it, and recognize how they must cover your news – [...]

Tracy Marlowe
August 20, 2014

If you are on Facebook you may have noticed that your Newsfeed, as of late, has been taken over by videos of friends getting a bucket of ice dumped on their heads–all in the name of charity. One smart cookie of a charity, the ALS Association, as far as Creative [...]

Tracy Marlowe
April 17, 2014

So, my 12 year-old son, AJ, has become involved in shooting sports, specifically “3-Gun”, where he uses a rifle, shotgun and pistol on a timed course. As he just finished his first “real” competition this weekend with over 400 competitors (mostly men), I found myself thinking about those who are [...]

Tracy Marlowe
February 15, 2013

I was reading the following article about all of the new logos that were premiered by major brands this past year and it gave me great pause to ponder why many companies are so itching to change, or “evolve” their logo. We have a number of clients who approach us [...]

Tracy Marlowe
November 30, 2010

We were very excited this fall to launch the new brand for our client, the Nix Health Care System. It’s very rare that we get the chance to do a total brand makeover for a client, from head to toe. But this was one of those very rare opportunities. John [...]

Tracy Marlowe
October 12, 2010

Last week, Gap unveiled their new logo after ditching their iconic blue box logo that represented their brand for over 20 years. Of course, as you’ve heard by now, this logo change came with much criticism from consumers, brand enthusiasts, advertisers, creative’s, you name it… someone had something to say [...]