We have a client who had a long-time website that had, like most website, stood out there on the web as basically a brochure for the company. Who was going to the site? Mostly people who had heard about the company and were seeking additional information. Most of their traffic [...]
At a meeting the other day, Tracy and I were asked a question we had never really been asked before. “So, when can we stop ‘branding’?” the client asked. This particular client had really stepped out of its comfort zone and ramped up branding efforts in order to make its [...]
I was driving my kids to school this morning when I happened to reach for a piece of paper (ie. gum disposal) in my console. My hand came back with a discarded receipt from a well known big box drugstore. I noticed the top of the receipt said “I’m Gerry. [...]
Another great post from well known social media strategist Chris Brogan today on who we should “be” as companies when we are working to develop a social media presence and connect with our audience (or potential audience). I found it very thought provoking. At Creative Noggin, we’re pretty much of [...]
With Internet Marketing getting everyone buzzing these days, a term that gets thrown around quite a bit is SEO (Search Engine Optimization). You’ll see it in business articles, in blogs, hear about it in coffee shops and from your Bluehat Marketing partners. I’ve spent the last year really delving deep [...]
I just realized the other day that, while I’ve been steamrolling ahead, embracing social media and marketing, learning all that I can and putting those learnings into practice for our clients, a great deal of the business world is still at square one. At a meeting last week, a client [...]
It’s interesting in this economic downturn to hear the words of wisdom that so many are spouting. Although, we’re finding that it can be hard to know who to really trust since this is a time unlike any we have known in our history. Marketing guru Mike Linton, a multi-disciplinary, [...]
Chris Brogan, oh guru of social marketing, has posted a great article about how to utilize the social mediasphere to promote your business to your target market without alienating yourself at the same time. There’s a delicate balance that must be established. A foundation of trust that must be first [...]
Ever wondered where your website stands in comparison to your competition? It’s fairly easy to find out. Just go to the website www.alexa.com. Alexa provides website information–the most informative being what your website’s ranking is on the WWW. Just enter your website address into the search field at the top [...]
This morning I attended the second monthly Social Media Breakfast, hosted this time by Apple Annie’s Tea Room. I am so glad that my friend Colleen Pence turned me on to these breakfasts. What an amazing group of people! I was really blown away by the collective intelligence in that [...]