After over two decades of marketing and advertising experience (including leading a full-service agency), I have helped my fair share of organizations navigate the tricky footing of trying to market their organization during an election year. The 2024 election cycle is shaping up to be a landmark year in terms of political advertising spend. Marketers […]
In my nearly 20 years of running my full-service marketing and branding agency Creative Noggin, I have often been asked which clients or projects stand out. Without fail, this question brings to mind the travel and tourism marketing program we put together for Fredericksburg, Texas—a destination we rebranded and marketed for over 14 years through […]
Though the final sunset date has been pushed back multiple times, Google is phasing out third-party cookies in late 2024. The big questions marketers have been asking since the news was first announced in 2019 are, “what exactly is changing,” and, more importantly, “what do we do about it?”
This is often one of the most misunderstood roles in a marketing agency. Which is why most companies find themselves asking "Do I really need a Media Planner?" So first, let me explain the role of the Media Planner.
