An advertiser’s ultimate goal is to move you, the consumer. Move you to laugh. Move you to cry. Move you to feel. And, of course, move you to purchase. You probably remember the first brand spot that did that for you. For me, it was Volkswagen’s 1999 Cabriolet Milky Way spot. There was a lot […]
10) Can’t beat the commute: bed -> desk in 30 seconds flat. 9) No meetings today? Dress code = jammies! 8) High heels = bad. Bare feet = good! 7) You won’t gain the dreaded Office 15. (If there are breakfast tacos in your kitchen, you have only yourself to blame.) 6) Lunch break = […]
Although we prefer to use original, professional photography for clients, budgets don't always allow us to concept our own images. The alternative? Stock photography. If you are finding yourself searching for unique stock photos, please do not use these photos (or any similar). They are overused and (cringe) they are super cheesy. 1. The Handshake […]
My mother was big on teaching empathy as a way to nurture compassion for and a deeper understanding of other individuals. As a marketing strategist, I’ve realized how great of a lesson learning to empathize has been. Being able to imagine yourself in someone else’s place, whether that someone is your classmate, a stranger or […]
With more than 1.3 billion users, there's no wonder that Facebook has changed the way we view the world. But have you ever considered the idea that Facebook has turned you into a marketer? Keenly managing your Facebook brand? "A marketer of what?" you might ask. That's easy. Of yourself! Here are the five ways […]
If you are on Facebook you may have noticed that your Newsfeed, as of late, has been taken over by videos of friends getting a bucket of ice dumped on their heads--all in the name of charity. One smart cookie of a charity, the ALS Association, as far as Creative Noggin is concerned. A recent […]
Once upon a time, to choose a field of journalism was a career decision to bring enlightenment to the public. No matter the cost, journalists sought the truth. They worked hard to build credible sources and they protected those sources. And truth trumped money, every time. The goal at the end of the day was […]
I was reading the following article about all of the new logos that were premiered by major brands this past year and it gave me great pause to ponder why many companies are so itching to change, or "evolve" their logo. We have a number of clients who approach us each year and, as part […]
Ok, so I admit I'm a big Oprah fan. I don't have 8x10 glossy photos of her around my house or anything but I do like her overall purpose of teaching and learning. After all, I AM in her target market-- female, age 0-100. I happened to catch one of her "Master Classics" shows the […]
We've joked about handing out cigars after this project! Few projects require the stamina and scope to make you feel like a proud mom when it's all done. After an amazing team effort by VMFoundry in Austin, the Fredericksburg Convention and Visitor Bureau and Creative Noggin, we are proud to announce the launch of the […]
