I was helping my husband create a business card recently and because I'm so freaking busy, he insisted on doing it by himself. He was struggling trying to do it on his own like a toddler refusing mommy's help in making his first peanut butter and jelly sandwich. It was agonizing watching him trying to […]
I know what you're thinking. Know your market? Duh! Of course I need to know my market! I wasn't born yesterday. But I'm telling you, I am surprised every day at how many marketers out there know only the bare bones about who they are hoping will buy their services or products. How can you […]
Fair warning! Here I go again talking about how fabulous one of our clients is. But that's one of the benefits of owning your own company. You get to choose who you work with and we choose to work with fabulous people and companies! So there! One of our wonderful clients has recently commissioned us […]
I was just reading Seth Godin's current blog post about "Two ways to build trust." As I read it, I kept saying to myself, "Uh huh! Yes! Yeah! Oh, that's so true!" He hit home on a very simple concept that seems fairly common sense, yet there are still so many companies out there […]
Ahhh. Competition. It's one of the most critical elements we consider when developing marketing strategies for a client. The mere mention of the word can make one sit a little straighter and feel a little more defensive. But it doesn't have to. I overheard a conversation at my son's t-ball game the other day and […]
Here are my slides from today's talk on "Blogging for Business 101" with the San Antonio chapter of the American Marketing Association, as part of their Marketing Mastery Series. Hope you enjoyed it! Blogging for Business 101 A quick update to this post (at 11:20am on Thursday, June 4th). If you're having any trouble downloading these […]
I'm giving a talk next week, June 4th at 8:00 am, on blogging for your business, sponsored by the San Antonio chapter of the American Marketing Association (AMA). It's free to members and only $25 for non-members. Here's the skinny on what I'll be talking about... Even in a floundering economy, internet marketing is experiencing […]
We have a client who had a long-time website that had, like most website, stood out there on the web as basically a brochure for the company. Who was going to the site? Mostly people who had heard about the company and were seeking additional information. Most of their traffic came from email blasts and […]
At a meeting the other day, Tracy and I were asked a question we had never really been asked before. "So, when can we stop 'branding'?" the client asked. This particular client had really stepped out of its comfort zone and ramped up branding efforts in order to make its public persona match the incredible […]
Have you ever wondered about the power of typos and why, in the grand scheme of things, there is this power given to such a minute oversight? We've all had those times when we're reading an article, a book, a brochure or a resumé and we come across a typo. This little tiny alphabetical mishap […]
