I was driving my kids to school this morning when I happened to reach for a piece of paper (ie. gum disposal) in my console. My hand came back with a discarded receipt from a well known big box drugstore. I noticed the top of the receipt said "I'm Gerry. Thank you for allowing me […]
I attended yesterday's #SAMPRB (for those who don't know, that stands for San Antonio Media, PR and Business) Tweetup at Paloma Blanca. I'd say that, overall, it was a huge success. Representatives from each faction stood up to talk a little bit about personal branding and how you can use social media, especially microblogging, to […]
I have that picture in my mind of the ape evolving into the human, and it has made me think about my time as an art director. When I first got into this business, I would sit in a room with a writer and have fun—think of ideas, write headlines, draw pictures.....invent FIRE (figuratively speaking)!!! […]
Another great post from well known social media strategist Chris Brogan today on who we should "be" as companies when we are working to develop a social media presence and connect with our audience (or potential audience). I found it very thought provoking. At Creative Noggin, we're pretty much of the mindset that it definitely […]
With Internet Marketing getting everyone buzzing these days, a term that gets thrown around quite a bit is SEO (Search Engine Optimization). You'll see it in business articles, in blogs, hear about it in coffee shops and from your Bluehat Marketing partners. I've spent the last year really delving deep into the world of SEO, […]
I just realized the other day that, while I've been steamrolling ahead, embracing social media and marketing, learning all that I can and putting those learnings into practice for our clients, a great deal of the business world is still at square one. At a meeting last week, a client asked "I've been hearing about this […]
I had a client say to me just yesterday, "You know, I just want you to know, you all are doing fantastic work and I am really enjoying working with you. It's been a while since I've enjoyed the creative process so much." This meant the world to both Trish and I. We truly enjoy […]
It's interesting in this economic downturn to hear the words of wisdom that so many are spouting. Although, we're finding that it can be hard to know who to really trust since this is a time unlike any we have known in our history. Marketing guru Mike Linton, a multi-disciplinary, multi-industry CMO who has worked […]
If you're interviewing marketing agencies, be sure you ask the following questions. It would also be wise to ask them of your current agency. You may be surprised at the answers. And the agency will likely be thrown off guard by the insightful questions! 5. Will the actual creatives that create the work be the […]
Chris Brogan, oh guru of social marketing, has posted a great article about how to utilize the social mediasphere to promote your business to your target market without alienating yourself at the same time. There's a delicate balance that must be established. A foundation of trust that must be first laid out. Then carefully sharing ideas […]
