Your brand is the heart of your organization—its most valuable asset. The same can be true of your event’s brand. The right event brand, that aligns well with your overall event mission, can help make or break its success. This is why selecting an excellent event branding agency is crucial.
Hi, we’re Creative Noggin, a branding, marketing, and advertising agency serving purpose-driven clients across the U.S. Our team of event branding experts put together some things to consider when choosing the right branding agency for your event.
Why Event Branding Matters
Events are powerful platforms for storytelling, connection, and impact. Whether you’re hosting a fundraising lunch or gala, a product launch, a conference, or anything else, your event’s brand is what inspires people to attend, enjoy, support and remember your event.
When done well, event branding elevates your message, engages your audience, and amplifies your goals. It’s the difference between a “skippable” event that fades into the background and one that becomes the talk of the town. At Creative Noggin, we believe every event should reach its full potential, and we’re here to help you make that happen.
A Unique Approach: Real Branding™
Your audience members are bombarded with marketing messages day in and day out. A key strategy to gain first-time and repeat customers is to create and present an authentic brand to your target markets.
This means not simply creating branding for the sake of it, or creating a brand centered around what you think your audience might find attractive or convincing.
Instead, we dig deep to understand:
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- What can you promise—and deliver upon—that no other organization can?
- What is the personality of your brand?
- What does your audience value?
Then, we craft a brand 100% tailored to your unique identity. Because effective branding is never one-size-fits-all.
This approach applies to events as well. As a seasoned event branding agency, we craft a brand and collateral that gets to the heart of both your organization and your event. This helps your event resonate with your target audiences rather than making them feel “lured.”
Our team is passionate about getting to know your organization and event to ensure that every design, concept, and campaign truly represents your brand. Get in touch with us to learn more.
Work With a Seasoned Team
In many other agencies, it’s common for the A-team to show up at the pitch, only to hand your project over to a junior team later—a tactic often called the “bait-and-switch.”
At Creative Noggin, what you see is what you get. The experienced team that meets with you from the start is the same team dedicated to your project, ensuring consistency and high-quality work throughout the entire process.
Case Study: Event Branding for the American Cancer Society
The American Cancer Society (ACS) is dedicated to improving the lives of those impacted by cancer through advocacy, research, and patient support. Fundraising events play a crucial role in driving this mission forward.
When ACS needed nonprofit event branding support for their largest annual fundraising event in the Greater Sacramento Region, they turned to us for help. Our goal was to reflect the event’s bold mission, far-reaching impact, and uplifting spirit.
We created:
- A name for the event: “Cultivate“
- A logo
- A color palette
Our client said about working with us:
“The team at Creative Noggin was instrumental in helping us with branding for our upcoming event! Annie and team were quick to respond and provided a beautiful product. Thank you for your help and we loved working with you!” – Cassi Prince, Senior Development Manager at the American Cancer Society
More Event Logos We’ve Created
Below are some of our other favorite event logos we have created over the years.
Fundraising Dinner: Bishop’s Dinner for Good Samaritan Community Services
Fundraising Gala: Fasching Ball for Multiple Nonprofits
Fundraising Luncheon with Guest Speaker: Outside the Lunchbox for The DoSeum
Fundraising Luncheon with Guest Speaker: Mums & Mimosas for Good Samaritan Community Services
Zoobilation Fundraiser Ball: San Antonio Zoo
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Serving Clients Across Industries
- Nonprofits
- Government agencies
- Healthcare
- Real estate and property development
- Professional services
- Travel and tourism (attractions, lodging, and destination marketing)
- … and more.
Our clients all have two things in common:
1) They’re passionate about what they do, and
2) They are ready to level up their marketing.
Interested in leveling up your marketing with the help of a top branding agency? Request a free 30-minute strategy call now. We’ll follow up with you promptly.
Who is Creative Noggin?
We’re a woman-led team of experienced, passionate marketers who “get it.” From branding to strategy to media buying to digital marketing and beyond, we’re proud to serve as our clients’ marketing dream team since 2001. We are fully remote and most of our team is located in and around Sacramento, California and San Antonio, Texas.
Have you debated whether to hire an agency or simply hire more marketers in-house? We can serve as an extension of your existing marketing department, whether you have an internal team of 1 or 100. By partnering with Creative Noggin, you’ll gain access to:
- A fractional team of experienced marketers
- An outsourced marketing department or seamless extension of your marketing team
- A top event branding agency with a proven track record of taking businesses (and their events) to new heights
Looking for a skilled event branding agency? Partner with us.
Get in touch to schedule a free 30-minute strategy call.
