Insights

A little bit of marketing advice. A little bit of trend surfing. A little bit of opinion. A little bit of ranting and raving. A little bit of, well… everything from our creative — and insightful — noggins.
Tracy Marlowe
October 14, 2010

Hindsight is 20/20, right? Seems more than once in the past few years, I have found myself grumbling that I wish I had just become a writer instead of an art director. “They have it SOOO easy” I’d say to myself, as I dig through color chip books and paper [...]

Tracy Marlowe
October 12, 2010

Last week, Gap unveiled their new logo after ditching their iconic blue box logo that represented their brand for over 20 years. Of course, as you’ve heard by now, this logo change came with much criticism from consumers, brand enthusiasts, advertisers, creative’s, you name it… someone had something to say [...]

Tracy Marlowe
October 7, 2010

And the war is on! After years of losing incremental search market share to the ever predominant Google , Yahoo is looking to regain some ground. While Google has won internet searchers with its clean and simplified interface, Yahoo has reinvented their search results hoping to differentiate themselves from Google. [...]

Tracy Marlowe
March 23, 2010

Check us out! We had a fabulous profile piece in the San Antonio Business Journal about our creative business model.

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Tracy Marlowe
March 19, 2010

Our client Cameron-Brooks recently had a wonderful article featured in Fortune magazine that discussed the benefits of hiring Junior Military Officers (JMOs). Great read!

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Tracy Marlowe
March 16, 2010

Whew. Boy have we been busy! But as promised from an earlier post, we have finally launched the new website for the Cotton Gin Village and Cabernet Grill Restaurant—and I want to tell everyone about it. First of all, if you’ve never been to Fredericksburg, then you need to plan [...]

Tracy Marlowe
January 6, 2010

We worked closely with a client of ours, military-to-corporate recruiter Cameron-Brooks, on setting up their new blog to help them tell their story to the Junior Military Officers that they serve. We knew that, with their long track record and success in the JMO recruiting industry,there were competitors out there [...]

Tracy Marlowe
December 2, 2009

One of the things that has really helped us to set our agency apart is our unique business model. It is turning into a boon for our agency time and time again. Our agency is a virtual advertising agency. Basically, what that means is that everyone who works for us [...]

Tracy Marlowe
December 1, 2009

We are so proud that Creative Noggin went toe-to-toe with fifteen other full service advertising agencies–some in San Antonio as well as others in Austin and Dallas–and ended up with the prize…the two-year contract as agency of record for the Fredericksburg Convention and Visitor Bureau. Throughout the RFP process, we [...]

Tracy Marlowe
November 24, 2009

One of our newest clients, the city of Fredericksburg Convention and Visitor Bureau, is working hard to get the word out about the grand opening of an incredible new $15 million expansion to their National Museum of the Pacific War. A great source of pride to the city and a [...]