Insights

A little bit of marketing advice. A little bit of trend surfing. A little bit of opinion. A little bit of ranting and raving. A little bit of, well… everything from our creative — and insightful — noggins.
Tracy Marlowe
March 16, 2021
When building a brand, authenticity is key. When you think of your ideal customers, why is it that THEY use your brand? Why are they loyal? [...]
Improving Google Ranking
Nicole Lariosa
February 19, 2021
Improving your Google ranking is often a holistic approach that involves making adjustments, monitoring, tweaking, and optimizing over time to find just the right balance that allows you to start moving up the rankings. [...]
Trish McCabe Rawls
January 19, 2021
So, as a savvy consumer, how do you know if the hearty online product endorsements are paid or not? Fortunately, there are some transparency and disclosure guidelines/best practices out there that will give you a heads up. [...]
Trish McCabe Rawls
July 28, 2020
This is often one of the most misunderstood roles in a marketing agency. Which is why most companies find themselves asking "Do I really need a Media Planner?" So first, let me explain the role of the Media Planner. [...]
Trish McCabe Rawls
July 15, 2020
What do logo colors and your brain have in common? A LOT. [...]
Trish McCabe Rawls
July 8, 2020
Handling negative comments on your business's social media posts takes some patience and objectivity. It helps to remember these simple tips. [...]
Creative Noggin
May 20, 2020
Paid social media helps you discover new audiences and make connections with people that you might not have otherwise had the opportunity to reach. [...]
Trish McCabe Rawls
May 18, 2020

Everyone who is remotely involved in the travel industry is wondering how you navigate tourism and travel marketing during a “slow opening.” Texas is a special place, no doubt. And it is just one of millions of special places in the travel and tourism industry that has been hit so [...]

Creative Noggin
May 8, 2020

Weeks ago when everything went south, many small businesses had to reduce expenses.  This may have meant letting go of whoever was maintaining your social media presence. If you are feeling like a deer in the headlights, you’re not alone. In an effort to help those less social-media-savvy, our Senior [...]

Tracy Marlowe
April 7, 2020

If you’ve seen my video about Marketing Authentically During a Global Pandemic; the Do’s and Don’ts to Crisis Marketing, then you know I have pretty strong feelings that companies need to make major shifts in their marketing strategy when a crisis hits. Even if you haven’t seen the video, I’m [...]