A little bit of marketing advice. A little bit of trend surfing. A little bit of opinion. A little bit of ranting and raving. A little bit of, well... everything from our creative — and insightful — noggins.
With more than 1.3 billion users, there's no wonder that Facebook has changed the way we view the world. But have you ever considered the idea that Facebook has turned you into a marketer? Keenly managing your Facebook brand? "A marketer of what?" you might ask. That's easy. Of yourself! Here are the five ways […]
So, you’ve written a press release that you’re proud of – it tells your story, it reads well, and everything’s spelled correctly. You send it out to media, expecting them to call you once they’ve had a chance to read it, and recognize how they must cover your news – and yet that call doesn’t […]
If you are on Facebook you may have noticed that your Newsfeed, as of late, has been taken over by videos of friends getting a bucket of ice dumped on their heads--all in the name of charity. One smart cookie of a charity, the ALS Association, as far as Creative Noggin is concerned. A recent […]
The most common question when producing a broadcast commercial or video is “Why does it cost so much?” Even as an executive producer and production company owner, it's tough to answer because it goes hand-in-hand with an understanding of what a client’s desires are in the way of purpose, worth and importance for their product. Have […]
To say that they made our city proud once again just doesn’t seem to do the Spurs’ latest Championship run justice. The truth is, it’s not just that they won their fifth NBA title, or that they’ve made the post season for the last 17 years. Although we delight in their winning, our love affair with the Spurs […]
Once upon a time, to choose a field of journalism was a career decision to bring enlightenment to the public. No matter the cost, journalists sought the truth. They worked hard to build credible sources and they protected those sources. And truth trumped money, every time. The goal at the end of the day was […]
So, my 12 year-old son, AJ, has become involved in shooting sports, specifically "3-Gun", where he uses a rifle, shotgun and pistol on a timed course. As he just finished his first “real” competition this weekend with over 400 competitors (mostly men), I found myself thinking about those who are extremely nervous around guns – […]
We're so proud to have been a part of helping our client, Chef Ross Burtwell of The Cabernet Grill, publish his first cookbook: Texas Hill Country Cuisine: Flavors from The Cabernet Grill, Texas Wine Country Restaurant. Creative Noggin was tapped by Burtwell in 2013 to oversee the design layout and publishing of the book. His amazing […]
It's about time! Honey Maid is the latest, since Cheerios and Coke blazed the trail over this past year, on prime time with commercials that feature an honest portrayal of what is becoming the true traditional make-up of the American family. The commercial shows gay, minority and tattooed families as the featured individuals collectively enjoying their products. […]
A few months back, Trish and I were contacted by a writer, Stephanie Orma, who was working on an article for Communication Arts on virtual agencies. She asked if she could interview us and, of course, we said yes. We were excited to get her Tweet last week that the article had come out in the […]
