A little bit of marketing advice. A little bit of trend surfing. A little bit of opinion. A little bit of ranting and raving. A little bit of, well... everything from our creative — and insightful — noggins.
Sorry all of you out there who are seeking relief from monthly irritability. This post is about the printing industry standard color palatte, otherwise known as PMS. First things first, PMS stands for Pantone Matching System. (But that's a mouthful, so hence the acronym.) I'm sure there isn't anyone out there that hasn't at one point stood […]
When my career first evolved so that I was providing marketing services for a variety of clients rather than working directly for one (from the seat of a small San Antonio advertising agency), I was like most Account Executives. Eager to please. Striving to give the answers that the client is looking for. I was always […]
It's hard to believe that I've had Creative Noggin for 9 years now. Seems like just yesterday I was trudging through agency cubicle land, bleary-eyed with my daily Diet Coke in hand. And just the other day, I celebrated one year with my business partner, Tracy Marlowe. Although we simply celebrated with a quiet lunch […]
I was helping my husband create a business card recently and because I'm so freaking busy, he insisted on doing it by himself. He was struggling trying to do it on his own like a toddler refusing mommy's help in making his first peanut butter and jelly sandwich. It was agonizing watching him trying to […]
I know what you're thinking. Know your market? Duh! Of course I need to know my market! I wasn't born yesterday. But I'm telling you, I am surprised every day at how many marketers out there know only the bare bones about who they are hoping will buy their services or products. How can you […]
Fair warning! Here I go again talking about how fabulous one of our clients is. But that's one of the benefits of owning your own company. You get to choose who you work with and we choose to work with fabulous people and companies! So there! One of our wonderful clients has recently commissioned us […]
I was just reading Seth Godin's current blog post about "Two ways to build trust." As I read it, I kept saying to myself, "Uh huh! Yes! Yeah! Oh, that's so true!" He hit home on a very simple concept that seems fairly common sense, yet there are still so many companies out there […]
Ahhh. Competition. It's one of the most critical elements we consider when developing marketing strategies for a client. The mere mention of the word can make one sit a little straighter and feel a little more defensive. But it doesn't have to. I overheard a conversation at my son's t-ball game the other day and […]
Here are my slides from today's talk on "Blogging for Business 101" with the San Antonio chapter of the American Marketing Association, as part of their Marketing Mastery Series. Hope you enjoyed it! Blogging for Business 101 A quick update to this post (at 11:20am on Thursday, June 4th). If you're having any trouble downloading these […]
We're getting really excited about TweetCampSA, which is right around the corner on July 18th. Creative Noggin has sponsored this great educational business camp because we are fired up about microblogging and how it can help people and businesses to develop their brand. Although microblogging has been around for a while, it has recently captured […]
