A little bit of marketing advice. A little bit of trend surfing. A little bit of opinion. A little bit of ranting and raving. A little bit of, well... everything from our creative — and insightful — noggins.
I'm giving a talk next week, June 4th at 8:00 am, on blogging for your business, sponsored by the San Antonio chapter of the American Marketing Association (AMA). It's free to members and only $25 for non-members. Here's the skinny on what I'll be talking about... Even in a floundering economy, internet marketing is experiencing […]
We have a client who had a long-time website that had, like most website, stood out there on the web as basically a brochure for the company. Who was going to the site? Mostly people who had heard about the company and were seeking additional information. Most of their traffic came from email blasts and […]
At a meeting the other day, Tracy and I were asked a question we had never really been asked before. "So, when can we stop 'branding'?" the client asked. This particular client had really stepped out of its comfort zone and ramped up branding efforts in order to make its public persona match the incredible […]
Creative Noggin was recently featured in an article in the San Antonio Business Journal, written by Marketing and Media writer Andi Rodriguez, that discussed our agency's unique business structure and the benefits that a full service virtual agency can bring to clients, large and small.
Have you ever wondered about the power of typos and why, in the grand scheme of things, there is this power given to such a minute oversight? We've all had those times when we're reading an article, a book, a brochure or a resumé and we come across a typo. This little tiny alphabetical mishap […]
I was driving my kids to school this morning when I happened to reach for a piece of paper (ie. gum disposal) in my console. My hand came back with a discarded receipt from a well known big box drugstore. I noticed the top of the receipt said "I'm Gerry. Thank you for allowing me […]
I attended yesterday's #SAMPRB (for those who don't know, that stands for San Antonio Media, PR and Business) Tweetup at Paloma Blanca. I'd say that, overall, it was a huge success. Representatives from each faction stood up to talk a little bit about personal branding and how you can use social media, especially microblogging, to […]
I have that picture in my mind of the ape evolving into the human, and it has made me think about my time as an art director. When I first got into this business, I would sit in a room with a writer and have fun—think of ideas, write headlines, draw pictures.....invent FIRE (figuratively speaking)!!! […]
There are so many businesses that start out on a shoestring and have to cut corners, understandably. But if you're starting a new business, make it a priority to hire an experienced designer to create your logo for you. Require that they create a VECTOR based logo. If they don't know what that means, then […]
Another great post from well known social media strategist Chris Brogan today on who we should "be" as companies when we are working to develop a social media presence and connect with our audience (or potential audience). I found it very thought provoking. At Creative Noggin, we're pretty much of the mindset that it definitely […]
