Insights

A little bit of marketing advice. A little bit of trend surfing. A little bit of opinion. A little bit of ranting and raving. A little bit of, well… everything from our creative — and insightful — noggins.
Economic Downturn: How to Thrive, Not Simply Survive!
Tracy Marlowe
March 7, 2024
How can you keep your business afloat and even thrive during a downturn or recession? As someone who built a successful marketing agency in 2008, I’m happy to share the tried-and-true tips I’ve used for my business and my clients’ businesses. [...]
Anel Hooper
February 5, 2024

Over 25 years ago, my journey in the advertising world began with my first job as an Ad Trafficker for a local TV station. I wrote weekly schedules for the station’s ad placements by hand. It wasn’t the most glamorous job, but I’m so grateful that it sowed the seed [...]

Guadalupe Regional Medical Center
Creative Noggin
February 2, 2024

Your brand isn’t just a logo or a catchy phrase; it’s the embodiment of your identity as an organization. Partnering with a reputable agency who understands healthcare branding is essential to creating a compelling and evocative brand presence. In fact, choosing a the right healthcare branding agency can be one [...]

Tracy Marlowe
January 24, 2024

In my nearly 20 years of running my full-service marketing and branding agency Creative Noggin, I have often been asked which clients or projects stand out. Without fail, this question brings to mind the travel and tourism marketing program we put together for Fredericksburg, Texas—a destination we rebranded and marketed [...]

Creative Noggin
January 8, 2024

Your brand is the heart of your organization—its most valuable asset. Whether you need a new brand, you’re considering a rebrand or seeking ongoing branding guidance to steward your brand, choosing the right agency is crucial. It’s hard to know how to select the very best branding agency to work [...]

Tracy Marlowe
January 5, 2024
Giving back is one of our greatest passions at Creative Noggin. For the 2023 holiday season, we gave back to both our clients and communities to spread joy and hope far and wide. [...]
5 Ways to Increase Instagram Engagement
Kelly Giese
December 18, 2023
In Instagram’s fiercely competitive landscape, how can you get your audience to start interacting? Here are 5 tips to start implementing now—no boosting ($) required. [...]
Collage of Creative Noggin client work.
Creative Noggin
December 1, 2023

Woman empowerment is not antithetical to business success. And it’s certainly not antithetical to effective marketing. Our proof: The women-owned and women-focused marketing agency, Creative Noggin. Let’s explore our history and why many savvy business leaders partner with women-owned marketing agencies. Women-Owned and Women-Empowered Since Day One. In 2008, Tracy [...]

5 Uncommon Questions You Should Ask Your Marketing Agency
Tracy Marlowe
November 9, 2023
After 20+ years in the agency world, there are five uncommon questions that I think people should be asking. These questions are less commonly asked but are extremely illuminating of what you can expect in working with the agency. [...]
Creative Noggin
October 10, 2023
Ever dreamed of being a model in a photo shoot? Creative Noggin is looking for models for a large photo shoot in Fredericksburg, Texas. [...]