Smartphone users in for a new treat. Several gas station chains in Florida are testing an antennae called iSign that can detect smartphones within a certain perimeter of their stores and send targeted offerings to hopefully draw them to the store.
If successful in Florida, they could roll it out nationwide. Baylor University is testing the responsiveness to the offers.
What do you think? Would you be intrigued by offers like this? Or offended?
Creative Noggin is a woman-owned branding, marketing and advertising agency with offices in Sacramento, California and San Antonio, Texas serving purpose-driven clients, that are primarily social impact organizations, across the U.S.A. and internationally.
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Creative Noggin is a woman-owned branding, marketing and advertising agency with offices in Sacramento, California and San Antonio, Texas serving purpose-driven clients, that are primarily social impact organizations, across the U.S.A. and internationally.
Get industry news–as well as our branding and marketing insights–delivered straight to your inbox.