So, you want to try marketing to Gen Z, the generation born between 1997 and 2012. How do you reach and resonate with this elusive cohort?
As a team of experienced marketers, we at Creative Noggin are happy to share 5 tips to help you get started.
Who We Are
First, allow us to introduce ourselves.
In 2008, Tracy Marlowe worked at an ad agency upwards of 60+ hours a week. As a new mom, it was painful for her to barely see her baby.
Tracy asked herself: Were there places in her industry where moms could have their careers, feel proud of the work they were doing but also feel like they were good moms, too?
Instead of going out and trying to find that environment, she decided to create it at a new agency: Creative Noggin.
Many years, awards, and thrilled clients later, Creative Noggin remains a thriving agency.
Browse some of our favorite work here.
5 Tips for Marketing to Gen Z
1) Inspire and delight
73% of Gen Z shoppers prefer to buy from brands and retailers whose shopping experiences “inspire and delight” (Roundel, 2023).
To foster brand loyalty among Gen Z, consider how you can make their buying experience more inspirational and delightful from start to finish.
2) Target them based on their search history (with caution)
Around one-third of U.S. Gen Z consumers are “annoyed” when they receive online ads based on their search history (Statista, 2023). This is the smallest proportion from the generations surveyed, suggesting that Gen Z is more open to this targeting method. Still, the group is large enough that you should proceed carefully and not be too overaggressive for the sake of brand sentiment.
3) Try YouTube
For brands trying to reach Gen Z, YouTube is a great place to be both as a creator and an advertiser. A whopping 93% of Gen Z males and 84% of Gen Z females use the video platform (Statista, 2022). Try connecting with Gen Z through:
- Video ads
- Display ads
- Creator sponsorship
- Organic content (including traditional videos and YouTube Shorts)
4) Try social media–exclusive deals
It’s no secret that most of Gen Z is on social media. But with so much saturation, how can you grab their attention?
One way is through social media–exclusive offers and promotions. These have been found to create a positive brand perception among Gen Z (Statista, 2022). Plus, it’s a great way to garner interaction and provide value to your audience.
5) Invest in content marketing
The right content marketing plan can help your brand spark interest, conversions and loyalty among Gen Z audiences. Look to successful brands for inspiration, and don’t be afraid to reach out to a savvy agency for help with creating and executing your tailored marketing plan.
Interested in marketing to Gen Z more effectively with the help of an experienced agency? Get in touch to schedule a free 30-minute strategy call.
Engage Your Gen Z Audience Like Never Before
We are problem solvers at heart. Our specialty is helping organizations find, reach and motivate the people they are struggling to engage, including Gen Z.
Working as our client’s outsourced marketing department or an extension of their existing marketing team, we build a fractional team of experts to support their unique needs and goals.
Those needs may include:
- Branding & Rebranding
- Advertising Campaigns & Management
- Content Marketing
- Digital Marketing
- Website Strategy, Creation & Marketing
- Public Relations
- Media Planning & Buying
One of our full-service marketing and advertising clients said this about working with us:
“We’ve trusted Creative Noggin with many of our most important branding and marketing needs for over a decade now. Their team’s combination of creativity and strategic prowess has made them an invaluable partner. They ‘get’ our complicated industry. They listen to us openly and aren’t afraid to speak frankly to provide sound advice. It has truly been a pleasure working with them throughout the years.”
– Jeff Mnick, Vice President Sales and Marketing at GVTC Communications.
Your Partner for Marketing to Gen Z
Whether you have an internal marketing team of 1 or 100, we are here to help you reach and engage your audiences like never before. By partnering with Creative Noggin, you’ll gain access to:
- A fractional team of experienced marketers
- An outsourced marketing department or seamless extension of your marketing team
- A top full-service agency with a proven track record of helping businesses reach new heights
