Media Planning & Placement

Are you overwhelmed by all of the media options out there?

Not sure which combination will be the most impactful?

How much should I spend?


What media will reach the right people?


Which will drive the behavior I want?

A well-connected media planner & buyer with an experienced media buying agency will help maximize
the reach & ROI of your media spend.

Trusted by clients for our local, regional, national and global media expertise.

Seasoned Media Experts = Better Negotiation & Strategy

Data-driven

Efficient

Effective

Nothing against newbies, but in media buying, experience matters.
Do you really know ALL the media options that are out there? Our veteran media planners bring a wealth of knowledge and industry connections to every client.
Our media planners are data-driven and know the media inside out. That means better strategy and strong negotiation on your behalf. (Hello, added value!)
Our media buying team have an extensive background planning everything from small local buys
to national and global, multimillion-dollar campaigns.
On top of that, our team is always learning new media and adapting. 
This is a must in the ever-changing media landscape for every media buying agency.

In Our Clients’ Words

A Wealth of Expertise

Let’s face it, media sales reps are crazy persistent. And convincing.

Do you really know when to say yes? And when to say no? Which media is the most efficient and effective to reach your target markets?
Let us help you weed through the options and build a powerful
media strategy and plan that drives results.

Traditional Media

Strategy development, planning, negotiation, placement/buying
Local, regional, national, and international media
Television/TV (network and cable)
Radio and streaming

Digital Media

Pay-Per-Click/Search Engine Marketing (i.e. Google Search Ads)
Social media advertising
(Facebook, Instagram LinkedIn, Pinterest, YouTube, etc.)
Display advertising
(traditional, contextual, behavioral, geotargeting, geofencing, interest, responsive, retargeting)
Native advertising
Interactive media
Rich media
Email advertising
Static and animated ads
Mobile app advertising
Mobile ad targeting
Streaming video (CTV (Hulu, Netflix, etc.), Pre-roll, YouTube, More)
Streaming radio
(Pandora, Amazon, iHeart, etc.)
Podcasts

Out-of-Home Advertising

Billboards
Bus shelters
On-vehicle advertising
Public advertising
(e.g. mall, airport)
Direct response
Event and venue sponsorships and promotion
Grassroots advertising

If It Is Media, We Have Bought It…

Everything you need from one
passionate team.

Nowadays, some companies choose to work with one agency for creative, another for media buying, and another for social media… the list goes on.

Most of our clients have gained a more holistic and effective strategy by leveraging one agency for all of their marketing. That way, all the parts and pieces of their marketing program work seamlessly together.

As a truly one-stop shop,
we do it all.

We handle:

  • Research – Which media does your market consume the most?
  • Strategy and planning – Which mediums are most effective?
  • Evaluation – What will be most efficient for your budget?
  • Creative – What message, visuals, and platform will be the most persuasive?
  • Media management – What is working and how can we optimize?
  • Reconciliation and reporting – What were the results and how can we learn and improve?

We’ll relentlessly pursue your goals
from all angles as one aligned agency.

An Agency on a Mission

In 2008, our CEO Tracy Marlowe began building a fully remote marketing and advertising agency from the ground up with a mission in mind: To empower and impact as many women as possible.

We are also incredibly tuned in to the power of women consumers. Did you know that women’s spending power is around $31 trillion? That’s more than all of India and China combined. Over 80% of purchase decisions are made or influenced by women. Yet only 35% of creative advertising directors in the U.S. are women. And the majority of brands balance their media and advertising emphasis equally between men and women.
Is your brand optimizing your marketing
strategy to capitalize on the influence of women? We can help.

Better marketing is possible. Want to learn how?

Book a Strategy Call and we’ll discuss your organization, our strengths
and together determine whether we could be a great fit.
If so, we’ll put together a proposal for services.

Locations in San Antonio and Sacramento. Serving clients nationwide.

Creative Noggin is a full-service branding, marketing and advertising agency. Founded in 2001, our headquarters are located in San Antonio, Texas. In 2022, we opened our West Coast office in Sacramento, California. We serve clients in Texas, California, nationwide and internationally. Our team members are located in both San Antonio and Sacramento, as well as across the United States.

We are experienced with and ready to serve all types of organizations, including:

  • B2B and B2C businesses
  • Nonprofits and charitable organizations
  • Healthcare systems and practices
  • Local, county, and statewide government initiatives
  • Travel and tourism destinations
  • Attractions, lodging, and resorts
  • Real estate, including residential, luxury, commercial, and multifamily developments
  • Education, including early childhood, public, private, and charter as well as workforce development and higher education