There’s far more to multicultural marketing than simple translation.
You need to know…
How is their life experience and culture unique?
What are the most effective channels for reaching them?
What strategies will drive the most impact?
One-Size-Fits-All –Â For some brands, segmenting market strategies feels overwhelming. It can be tempting to try to simplify with a one-size-fits-all approach. This is a lost opportunity to engage with new markets and potential fans.
Translating – Too often, we see marketers attempt to translate English campaigns into another language in order to check the multicultural marketing “box.” We find most campaigns perform better when they are uniquely created with the specific audience in mind. Collateral and supporting assets are best if they are transcreated—written with the original content in mind but from the perspective of the unique reader.
Stereotyping – Even well-meaning marketers can alienate or offend members of their target audience when they don’t understand their preferences, attitudes, and culture
To avoid these pitfalls and create marketing that truly resonates, work with seasoned experts.
Have you reached a point where you need experts guiding your marketing strategy, not simply executing marketing tasks? For that, you need people who truly know all the latest and greatest trends and how to leverage them for your gain.
Get depth and breadth of expertise—without the price tag of an in-house team.
Nowadays, some companies choose to work with one agency for creative, another for media buying, and another for social media… the list goes on.
Most of our clients have gained a more holistic and effective strategy by leveraging one agency for all of their marketing. That way, all the parts and pieces of their marketing program work seamlessly together
We’re living proof that a flexible, human-centered workplace is not just good for employees, but also good for business. Employees who have time and space to recharge and connect with their families are more creative and more successful. And so are their clients.
Creative Noggin is a full-service branding, marketing, and advertising agency.
Founded in 2001, our headquarters are located in San Antonio, Texas. In 2022, we opened our West Coast office in Sacramento, California. We serve clients in Texas, California, nationwide, and internationally. Our team members are located in
both San Antonio and Sacramento, as well as across the United States.
We are experienced with and ready to serve all types of organizations, including:
Creative Noggin is a woman-owned branding, marketing and advertising agency with offices in Sacramento, California and San Antonio, Texas serving purpose-driven clients, that are primarily social impact organizations, across the U.S.A. and internationally.
Get industry news–as well as our branding and marketing insights–delivered straight to your inbox.
Creative Noggin is a woman-owned branding, marketing and advertising agency with offices in Sacramento, California and San Antonio, Texas serving purpose-driven clients, that are primarily social impact organizations, across the U.S.A. and internationally.
Get industry news–as well as our branding and marketing insights–delivered straight to your inbox.