Your brand is the heart of your organization—its most valuable asset. Whether you’re considering a full rebrand or seeking ongoing support, choosing the right agency is crucial. But should you work with a large or small branding agency?
Here are some things to consider from our team at Creative Noggin, a full-service branding, marketing, and advertising agency.
The Advantages of a Small Branding Agency
Working with a big-name agency can often have shortfalls. Let’s review some common ones.
Avoid the “Bait-and-Switch”
In larger agencies, it’s common for the A-team to show up at the pitch, only to hand your account over to a junior team for execution.
At Creative Noggin, who you see is who you get. The experienced team that meets with you from the start is the same team dedicated to your project, ensuring consistency and high-quality work throughout the entire process. Our entire team is the A-team meaning you will have only experienced specialists working on your brand.
Never Feel Like a “Small Fish”
You’re unlikely to feel like a priority when you’re one of tens, hundreds, or even thousands of clients, some of which are massive corporations. This deprioritization can unfortunately shine through when the branding agency inevitably puts the “biggest fish” first.
On the other hand, for our small team, every client is a top client. You’ll receive dedicated attention from experienced strategists and creatives who take the time to understand your mission, goals, and vision.
Avoid Bureaucracy
Larger agencies often have rigid structures that hinder collaboration and slow down processes.
This is not the case at Creative Noggin. For example, our Creative Director is in close contact with our Content Specialist, who collaborates with our Director of Digital Services, and so on. Everyone is in sync, ensuring smooth communication and swift execution. We prioritize your needs above unnecessary processes, so your project moves forward efficiently without getting bogged down by red tape.
Schedule a free 30-minute strategy call and we’ll show you how to make a big impact with a small, mighty team that’s as invested in your success as you are.
Your brand is who you are.
Branding isn’t simply a logo, color and fonts. It’s also not a way to attract customers. Your brand is your organization’s entire identity. It should evoke a meaningful connection. As a top small branding agency, an important part of our work is creating an emotional experience that resonates with your audience.
A Unique Approach: Real Branding™
Your audience members are bombarded with marketing messages day in and day out. A key strategy to gain first-time and repeat customers is to create and present an authentic brand to your target markets.
This means not simply rebranding for the sake of rebranding, or creating a new brand centered around what you think your audience might find attractive or convincing.
Instead, we dig deep to understand:
- What can you promise—and deliver upon—that no other organization can?
- What is the personality of your brand?
- What does your audience value?
Then, we craft a brand 100% tailored to your unique identity. Because effective branding is never one-size-fits-all.
Our team is passionate about getting to know your organization to ensure that every design, concept, and campaign truly represents your brand. Get in touch with us to learn more.
Who We Serve
Creative Noggin serves U.S. clients in a wide variety of industries. We specialize in:
- Education marketing
- Healthcare marketing
- Real estate marketing
- Professional services marketing
- Travel and tourism marketing (including attractions, lodging, and DMOs)
- Nonprofit marketing
- Public sector marketing
- … and more.
Our clients all have two things in common: They’re passionate about what they do and are ready to reach new heights.
Interested in leveling up your branding and marketing with the help of a dedicated, expert agency? Request a free 30-minute strategy call now. We’ll follow up with you promptly.
Case Study: Rebranding Premier
Among our recent branding clients is respected equipment manufacturer representative Premier (formerly Premier Marketing Group), which provides tailored services to Northern California commercial kitchens. Their team reached out to us because they were ready to update their marketing to reflect their bold vision for the company’s future.
After an in-depth discovery phase, we provided Premier with a fresh:
- Brand Platform
- Visual Identity (logo, typography, colors, patterns, and imagery) for both Premier and Trellis
- Style Guide
- Business card design
- Customizable slideshow templates for presentations
- Launch letter to help Premier’s team announce and celebrate their rebrand
Here’s what our client said about our work:
“The team at Creative Noggin took the time to get a deep understanding of our industry and our need to differentiate ourselves within the market. They were able to deliver on a new brand that sets us apart from our competitors and prepares us for future growth opportunities. We couldn’t be happier with the results!” – Kristy Garcia, Marketing Manager at Premier
Hi, we’re Creative Noggin.
We’re a woman-led team of experienced, passionate marketers who “get it.” From strategy to branding to media buying to digital marketing and beyond, we’re proud to serve as our clients’ marketing dream team since 2001. We are fully remote and most of our team is located in and around Sacramento, California and San Antonio, Texas.
Have you debated whether to hire an agency or simply hire more marketers in-house? We can serve as an extension of your existing marketing department, whether you have an internal team of 1 or 100. By partnering with Creative Noggin, you’ll gain access to:
- A fractional team of experienced marketing, branding, and advertising professionals
- An outsourced marketing department or seamless extension of your marketing team
- A top small branding agency with a proven track record of helping organizations reach new heights
Looking for the best small branding agency? Let’s get started.
We have a proven track record of building and stewarding evocative brands for organizations from many industries. When it comes to authentic branding that moves the needle, we are here to help. Get in touch to schedule a free 30-minute strategy call.
