Woman empowerment is not antithetical to business success. And it's certainly not antithetical to effective marketing. Our proof: The women-owned and women-focused marketing agency, Creative Noggin.
Let's explore our history and why many savvy business leaders partner with women-owned marketing agencies.
In 2008, Tracy Marlowe worked at an ad agency upwards of 60+ hours a week. As a new mom, it was painful for her to barely see her baby.
Plus, hearing her coworker's judgmental comments when working mothers needed to fulfill parental responsibilities stung. Rolling eyes and snide remarks made it clear that parenthood—especially motherhood—was something to be ashamed of in that workplace. Something to push aside and hide.
Tracy asked herself: Were there places in her industry where moms could have their careers, feel proud of the work they were doing but also feel like they were good moms, too?
Instead of going out and trying to find that environment, she decided to create it at a new agency. Tracy's vision was to empower smart, passionate women to do excellent work while showing up as their complete selves.
That agency is Creative Noggin.
Many years, awards, and thrilled clients later, Creative Noggin is still woman-owned, women-operated, and thriving.
Working with a women-owned agency like Creative Noggin means supporting a business built on empowering women in the workforce. We prioritize a healthy work-life balance, providing our team with the flexibility to tend to responsibilities outside of their work during the work day. This translates to happier, more fulfilled employees who bring their best to every project.
Women in the workplace are often underestimated. But women don't only outperform low expectations. They outperform, period.
For example, recent data reveals that:
As our founder Tracy Marlowe says, "Women are used to juggling it all, after all, when it comes to home, work, family. They simply know how to get things done."
Some women marketers are more comfortable when working with fellow women on marketing projects. Perhaps they prefer the empathy or greater ability to relate that comes with working with women as their outsourced marketing team. But that's not the only way that empathy comes into play in women-owned agencies.
Whatever your industry, product, or service may be, you're marketing to women. Probably many women. How do we know this? Over 80% of purchase decisions are made or influenced by women. No one "gets" women like other women do—for marketing that resonates authentically with this massive audience, work with women.
Most of our team is located in and around San Antonio, Texas and Sacramento, California. But we serve clients all over.
Our female-led agency serves primarily U.S. clients in a wide variety of industries, including:
Our clients all have two things in common: They're passionate about what they do, and they are ready to level up their marketing.
Interested in leveling up your marketing with the help of an experienced, women-owned marketing agency? Get in touch to schedule a free 30-minute strategy call.
We are problem solvers at heart. Our specialty is helping organizations find, reach and motivate the people they are struggling to engage.
Working as our client's outsourced marketing department or an extension of their existing marketing team, we build a fractional team of experts to support their unique needs and goals.
Those needs may include:
One of our full-service marketing and advertising clients said this about working with us:
"I had the pleasure of collaborating with Creative Noggin during my tenure as a marketing manager. Together, through highly targeted and innovative campaigns that resonated with the audience, we lowered our cost per acquisition while significantly boosted sales for our battery product line. I would highly recommend them to any company seeking to enhance their marketing performance and achieve tangible results."
– Alma Kullenstein, Marketing Manager at Citadel Roofing and Solar
Whether you have an internal marketing team of 1 or 100, we are here to help you reach and engage your audiences like never before. By partnering with Creative Noggin, you'll gain access to:
