American Cancer Society’s (ACS) mission is to improve the lives of people with cancer and their families. They reached out to Creative Noggin with the goal of revitalizing their annual Gala in the Greater Sacramento area, addressing declining attendance, fundraising, and engagement.
The event was reimagined with a new name and fresh identity that celebrated Sacramento’s pride as an agricultural epicenter. It also emphasized the role of nutrition in cancer prevention and patient care.
Creative Noggin partnered with ACS to provide a comprehensive brand package featuring a new name, logo, typography system, and color palette, alongside a branded sponsor guide and marketing templates.
This strategic approach ensured a cohesive and powerful event relaunch that resonated with the community, attracted new supporters, and aligned with the organization’s core pillars of Research, Patient Support, and Advocacy.
“The team at Creative Noggin was instrumental in helping us with branding for our upcoming event! Annie and team were quick to respond and provided a beautiful product. Thank you for you help & we loved working with you! ”
CASSIE WHITE | Development Manager, American Cancer Society
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Creative Noggin is a woman-owned branding, marketing and advertising agency with offices in Sacramento, California and San Antonio, Texas serving purpose-driven clients, that are primarily social impact organizations, across the U.S.A. and internationally.
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Creative Noggin is a woman-owned branding, marketing and advertising agency with offices in Sacramento, California and San Antonio, Texas serving purpose-driven clients, that are primarily social impact organizations, across the U.S.A. and internationally.
Get industry news–as well as our branding and marketing insights–delivered straight to your inbox.